It’s been a week since my last posting, and since then I’ve had a few more meetings with local business owners. Originally, my intention was to continue this format of discussion with local business owners until I had collected enough data to consider an idea validated. It has come to my attention that at the current rate of data collection, this is highly impractical – and would likely take around 6 months to gather sufficient data.
If you had this length of time to spend, perhaps while you were working a full time job or multiple part time jobs, it would not be a terrible method. By nature, it takes only a few hours each day as most business owners are available for such meetings only during the slow times between 1 PM and 3 PM.
However, as I have much more time to devote each day than that – I will be pursuing a more aggressive method. I have collected sufficient data to form a rough idea of what local businesses may be lacking, and will be preparing their needs into a sales pitch. While doing this it is important to remember that people buy benefits, not features. If you are following along, you must present their problems – followed with the benefits that your solution will provide to them. When I believe my pitch is ready, I will present it for refinement to some of my peers – and then on this blog. It’ll likely take a few days at least, so I’ll try to keep posting throughout.